The transaction will combine well-known brands like S-26 Gold, SMA and Promil with Nestl's existing portfolio of trusted and successful brands such as Nan, Gerber, Lactogen, Nestogen and Cerelac infant cereal.
Pinnacle Vodka, with 2012 volumes expected to exceed three million 9-liter cases, is expected to significantly enhance Beams presence in the large, growing vodka category.
The acquisition of SpiritClips offers Hallmark a new way to engage consumers in the digital world and a potential new channel of distribution for the brand.