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Strategy

  • Mondelez Expands Biscuit Plant in China

    The plant expansion is consistent with the company's ongoing investments in emerging markets to drive sustainable and profitable growth.
  • Farmer John Mines Trade Promotion Data

    The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers.
  • Kraft Foods Group Creates Two New Business Units

    The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses.
  • Grupo Bimbo CEO Receives Exec of the Year Award

    Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano.
  • Reckitt Benckiser Unveils 2012 Water Impact

    Reckitt Benckiser unveils its innovative water footprint measurement approach and how it helps people improve their health and hygiene as part of betterbusiness, its new sustainability strategy.
  • Improving the ROI of Trade Funds

    On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability.
  • Target Launches Organic Store Brand

    Designed to meet the increasing demand for healthy food products at a great price, Target is introducing Simply Balanced, a new food collection within its owned brand portfolio.
  • Walmart Buys Big Data Start Up

    The similarities between Inkiru and @WalmartLabs are said to be uncanny, with both having an innovative spirit and the ability to leverage big data to improve the customer experience.
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