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Strategy

  • Fifth & Pacific Boosts Omnichannel Experience

    A new multiyear agreement provides full-service fulfillment and customer service solutions for kate spade new york, Kate Spade Saturday, Jack Spade, and Lucky Brand.
  • Nestl Expands Factory Production in Turkey

    Nestl has invested CHF 9.9 million to expand production at one of its major regional manufacturing hubs, in western Turkey, creating an additional 100 jobs.
  • Mondelez Invests $100M in New Biscuit Factory

    The investment will create 200 new roles making Oreo cookies and belVita breakfast biscuits.
  • DPSG to Distribute New Beverage

    Bai Brands and DPS have been working together over the last two years in select markets across the country, and the two companies will now partner in most major markets.
  • PGT Healthcare and Swisse Wellness Join Forces Globally

    The agreement will make the Swisse Wellness range of vitamins and supplements available in Europe, Asia and Latin America over the next few years.
  • Unilever Agrees to Sell Three Brands

    Unilever has signed an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature for an undisclosed amount.
  • McCormick Leaves a Mark on Consumers

    McCormick's new digital service, FlavorPrint, is a testament to the role that collaboration (both internal and external) plays when it comes to delivering meaningful consumer experiences both online and off.
  • The Reputation Imperative

    As much as reputation leaders (most frequently the senior communicator, chief marketing officer or the head of business strategy) would like to be able to tell CEOs and board members that everything is under control, the fact is when it comes to stakeholder relationship management, everything is not under control. Although most companies agree that reputation management is important, relatively few have figured out what to do about it.
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