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Strategy

  • Jockey Partners with Gerber for Childrenswear Line

    The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months.
  • GMA Announces Industry Initiative on Ingredients Added to Food

    The Grocery Manufacturers Association announces a five-part initiative that will advance the procedures used to assess the safety of ingredients used in food products.
  • Digital Delivery: How CPG Companies Can Entice E-Consumers

    Consumer packaged goods companies are under intense pressure to transform their digital platforms to satisfy rapidly changing consumer preferences and demands.
  • Sam's Club Calls on Small Businesses for New Products

    Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions.
  • Keurig Shares Soar After Kraft Announcement

    According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.
  • The New Experience Imperative

    It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.
  • Going Mainstream

    There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...
  • Mars Names President, Global Chocolate

    The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.
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