Strategy

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Supply Chain Insights Founder, Lora Cecere explains how promotion management is not to be solved through incrementalism.

Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options.

After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.

Greg Foran, president and CEO of Walmart U.S., and COO Judith McKenna announce some important management changes, according to Forbes.