For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.
A series of projects to understand and help overcome the barriers for women in cocoa farming communities in Cte d'Ivoire has been launched by Cargill, Kellogg and ASDA.
The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.