The rise of the Internet of Things (IoT) has brought with it increased focus on "connected products. The new IDC PlanScape emphasizes the critical role of connected products in after-sales service transformation.
For the first time since becoming part of Mars Petcare in August 2014, IAMS Brand has released a new creative campaign with a long-form 75-second film that showcases the emotional connection between a boy and his dog growing up together.
A series of projects to understand and help overcome the barriers for women in cocoa farming communities in Cte d'Ivoire has been launched by Cargill, Kellogg and ASDA.