Strategy

Mars to Remove Artificial Colors
Mars, Incorporated sets a five year goal to remove all artificial colors from its human food products.
Under Armour Improves Consumer Insight with Digital Initiatives
Under Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success.

CircleUp and RangeMe Team Up to Help Emerging Consumer Brands Connect with Investors and Retailers

Online marketplace CircleUp, helping small businesses raise growth capital, and RangeMe, an online platform that streamlines new product discovery partner to help emerging brands.
Kellogg's Improves TPO Across 3 Additional Categories

Find out why Kelloggs Inc. is in the process of rolling out a trade promotion optimization solution across three additional categories.
Seventh Generation Optimizes its Business and Sales & Operations Planning Processes

Find out what solution, including Trade Promotion Management and Trade Promotion Optimization, Seventh Generation has selected to optimize their business and sales & operations planning processes.
VTech to Acquire LeapFrog Enterprises

VTech Holdings Limited will acquire LeapFrog Enterprises, Inc. for approximately $72 million. VTech will fund the tender offer through internal resources.
P&G Stock Rises Along with Profits

Procter & Gamble Co. stock jumped after the company reported that profits rose nearly 35 percent in the second quarter of the fiscal year.
The World's 10 Most Valuable Brands

Apple, Amazon, Walmart, and Nike topped the annual list compiled by strategy consultant Brand Finance
RB Driving Growth Through Data and Analytics

RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide.
Cherokee Global Brands Appoints EVP, Business Development

The new EVP will directly manage the companys expanding domestic licensing base to include its new U.S. wholesale and retail relationships.

Mars to Remove Artificial Colors

Under Armour Improves Consumer Insight with Digital Initiatives

CircleUp and RangeMe Team Up to Help Emerging Consumer Brands Connect with Investors and Retailers

Kellogg's Improves TPO Across 3 Additional Categories

Seventh Generation Optimizes its Business and Sales & Operations Planning Processes

VTech to Acquire LeapFrog Enterprises

P&G Stock Rises Along with Profits

The World's 10 Most Valuable Brands

RB Driving Growth Through Data and Analytics

Cherokee Global Brands Appoints EVP, Business Development