Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May.
In his session, Lancaster will discuss how Kroger uses data gathered through its customer call center to drive a range of critical business decisions and better understand shopper needs.
New technology at the retailer's test store cuts product scanning time through the Sam’s Club Now app in half, providing an easier, more efficient shopping experience.
Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.
CGT recently sat down for this “state of the industry” chat with Jamie Head, chief information officer at Ocean Spray, and Upjit Ghuman, associate vice president for retail & CPG at HCL Technologies.
