Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.
Franks will be responsible for operations in all of the company’s global markets, including driving unified growth as Godiva expands into new channels and categories.
Coty is weighing the sale of the unit, which owns brands including Wella, as part of the CEO’s plan to turn around the wider business by boosting margins and reducing leverage.
The apparel and footwear company’s filing with the Securities and Exchange Commission on Feb. 14 reports it plans to raise $100 million in common stock.