The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.
Even though the necessity of consolidation among ERP vendors is debatable, many believe the consolidation cycle will march on, regardless of adaptability and customer service concerns.
As the consumer goods landscape changes due to the mergers and acquisitions driven by the industry's leading players, the question of how the combined companies manage and integrate separate I.S. entities into a new whole becomes paramount for long-term success and efficiencies across the enterprise and supply chain.
