With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.
Throughout its first decade of doing business as a home canning company, Alltrista Consumer Products Company had little need to track promotional activity and trade promotion spending.
This month, CGT sat down with Mark Osborn, Chief Solutions Officer for Gelco Information Netwok, to discuss details of Sarbane-Oxley, what it means for CG firms and, most importantly, what they need to do about it.
