Helen of Troy's CEO expects to quickly integrate the PUR brands into its Healthcare/Home Environment segment. The category shares the segment's current customer base, target audience and product focus areas.
According to CEO Chris Policinski, the organizational changes will ensure the structure and capabilities directly support the strategic imperatives of Land O'Lakes.
The Brookside product line is primarily sold in the U.S. and Canada, and annual net sales of the business are approximately $85 million Canadian dollars.
