Marketing

4 Ways to Turn Your GenAI Experiments Into Business Results
In an astonishingly short period of time, generative AI has entered the zeitgeist. The biggest companies in the world are now all-in on artificial intelligence. The reality is that every company's journey will be different, but these four principles apply across virtually all enterprises.
CEO Shakeup: Church & Dwight, Nike, Kind Get New Top Leadership
As we usher in the fall season, consumer goods companies are reprioritizing, optimizing their portfolios, and overhauling leadership to align with new goals. The three most recent companies to get a new leader at the helm include Church & Dwight, Nike, and Kind.

Campbell’s Manju Madhavan Discussing AI in Action at Consumer Goods Sales & Marketing Summit

Manju Madhavan, IT director, and business partner for digital commerce and emerging technologies at the Campbell Soup Company, will be speaking at the Consumer Goods Sales & Marketing Summit this month.
Mattel Names Ken Wee EVP and Chief Strategy Officer

Toy manufacturer and entertainment company Mattel is looking to elevate its strategic planning, naming Ken Wee as its executive vice president and chief strategy officer.
General Mills To Drop North America Yogurt Business

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.
Campbell’s Dropping ‘Soup’ as Part of Transformation

Campbell’s still plans to deliver on the soup category, but it’s looking to drop the identifier from its name as part of larger transformation efforts. Learn more.
A Sidekick for Creatives: Reckitt’s Imteaz Ahamed To Talk GenAI Support at CG Sales & Marketing Summit

During his presentation, “GenAI: The New Sidekick to Every Creative Genius,” learn how CPG companies can use generative AI to bolster the efforts of their creative teams.
Mike Clawson To Drive Simply Good Foods Omnichannel Growth With Advanced Analytics

As part of Simply Good Foods’ multi-year growth plan, the company has named a new chief customer officer. Learn more.
4 Ways to Integrate Decision Intelligence for More Effective Business Strategies

Decision intelligence is all about leveraging the latest in analytics and AI to enable this highly integrated, tech-enabled approach to decision-making. Consider these four strategies for careful planning and commitment, taking learnings from companies like Estée Lauder, Proximo Spirits, Colgate-Palmolive, and Mars.
Campbell’s Mike Pierson Joins CG Sales & Marketing Speaker Roster

The Campbell Soup Company’s chief customer officer for snacks Mike Pierson will be opening up the Consumer Goods Sales & Marketing Summit on September 23 in Princeton, NJ. Learn more and register.

4 Ways to Turn Your GenAI Experiments Into Business Results

CEO Shakeup: Church & Dwight, Nike, Kind Get New Top Leadership

Campbell’s Manju Madhavan Discussing AI in Action at Consumer Goods Sales & Marketing Summit

Mattel Names Ken Wee EVP and Chief Strategy Officer

General Mills To Drop North America Yogurt Business

Campbell’s Dropping ‘Soup’ as Part of Transformation

A Sidekick for Creatives: Reckitt’s Imteaz Ahamed To Talk GenAI Support at CG Sales & Marketing Summit

Mike Clawson To Drive Simply Good Foods Omnichannel Growth With Advanced Analytics

4 Ways to Integrate Decision Intelligence for More Effective Business Strategies

Campbell’s Mike Pierson Joins CG Sales & Marketing Speaker Roster