Marketing

SC Johnson Reveals New scjohnson.com

The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers.
Perry Ellis Unifies Global ERP

The solutions are expected to allow Perry Ellis to ensure consistency across the enterprise by fully integrating operations globally onto a single platform.
SC Johnson Reveals New scjohnson.com

The site includes interactive tools, like blogs and Q&A areas, global brand information and coupons and special offers.
Coca-Cola Implements Global Packaging Change

The beverage giant commits to have front-of-pack energy information on all products by the end of 2011.
Kellogg Expands Product Development Institute

Since the opening of the W.K. Kellogg Institute in 1997, the company has seen net sales double from $6 billion to nearly $13billion.
Heineken USA Reveals New President, CEO

The new president and CEO is currently commercial director and deputy general manager of Bralima, Heineken's operating company in the Democratic Republic of Congo.
Tips to Innovate your Way Out of a Recession

It's time to stop insulating and start innovating. CGT and IBM explore the three main barriers to innovation right now and offer tips to overcome them.
Unilever Brand Achieves Zero-Landfill Goal

The Lipton Tea Suffolk plant sends no waste to landfills by processing all of its waste through its aggressive recycling and composting programs.

Kraft, Harvard Business School Talk Customer Centricity