Marketing

In a time when ROI is perhaps more important than ever, CG companies must ensure that every dollar spent is on target to deliver results. Sony Electronics recently embarked on a marketing resource management project to achieve better visibility and transparency into marketing activities.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Michael Polk is credited with accelerating growth and profitability by improving efficiencies and encouraging the flow of ideas and product innovations across borders.

Get abehind-the-scenes look into the topics and trends covered at this year's event.Plus, our esteemed speakers answer your top-of-mind questions in videointerviews.

In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.

To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.

AuthorAdam Hartung shares an excerpt from his new book, which aims to help leaderscreate evergreen organizations that produce above-average returns.

Existing company executives will fill the roles of president and chief executive officer as well as chief operating officer.