Marketing

The LEGO Group announces its Senior Vice President is appointed new head of LEGO Systems, Inc. and head of the LEGO Groups Market Group Americas.

Kraft Heinz will boost its working media spend by about $50 million this year.

Brian Carboni, Global Marketing Director of CPG-Retail Industry for Dassault Systemes, explains how to effectively rethink the packaging changes process.

Companies are investing in analytics to improve their product development success rates and permanently reduce the need to rationalize SKUs at the rate they are doing it today.

Starbucks announced that in April its My Starbucks Rewards program will become Starbucks Rewards. So what does this mean for loyal customers?

A former CGT CIO of The Year recipient and CIO for Enterprise and Global Sales Operations at Hewlett-Packard joins prestige skincare brand Rodan & Fields as its Chief Technology Officer.

Dr Pepper Snapple announces two partnerships in hope of helping toachieve a U.S. beverage container recycling rate of 60 percent by 2030.

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