adidas-Salomon AG closes its acquisition of Reebok International Ltd., providing the new adidas Group with a footprint of around $11.8 billion in the global athletic footwear, apparel and hardware markets.
During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.
In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.
