International Business

Nestle Unifies Nescafe Brand Globally

It is the first time in the brands 75-year history that each and every Nescaf product will share the same visual identity and use the same new slogan: It all starts with a Nescaf.
NIKE Names Vice President Global Apparel

Reenie Benziger will be responsible for the creation and production of all NIKE apparel product globally.
Lancome and DELSEY Partner for Loyalty Program

Their complimentary points-based loyalty program allows members to earn points every time they shop, connect and share, both in stores and online.
Shell Inks Cloud Services Deal with SAP

Shell is a longstanding SAP customer and this latest agreement extends the relationship between the two giants through the end of the decade.
MGA Entertainment Appoints President

In the new role, the executive will oversee all of MGAE's global businesses and operations.
Pernod Ricard Improves Marketing Strategies

Pernod Ricard Asia is using IBM Big Data and Analytics technology to improve marketing intelligence and reduce reporting and query response time by more than 50 percent.
Barilla Streamlines Packaging with PLM

With a solution from Dassault Systmes, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance.
The De Beers Group Connects Global Operations

BT will orchestrate a wide range of IT services across 70 De Beers Group sites, including exploration and mining locations across the world.

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