The newly combined organization will be the worlds largest provider of Global Data Synchronization Network services, offering solutions to businesses across a range of industries, including healthcare, grocery, hardlines, foodservice and CPG, enabling them to share consistently accurate product data with consumers globally.
The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.
Prior to joining PepsiCo, Debra Crew worked for companies such as Mars, Inc., Kraft Foods, and Nestle. As part of the new structure, the company will name new leaders at Gatorade and Western Europe in the coming weeks.
According to a PwC/GMA report, consumer packaged goods companies and retailers should invest in brands by leveraging the demand chain to better identify and meet consumer needs. Find out what other key trends are revealed here.
