Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted.
All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.
During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.
