Finance & Capital Management

From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

Dairy Industries handles cost with a solution fitting for small business

The industry gets tough on price as competitive concerns surface

New effort to drive operational efficiencies across sales, marketing and finance

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.