Finance & Capital Management

In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.

There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies.

In an effort to get closer to its customers, optimize its supply chain and become a low-cost supplier, Diageo North America tapped into a collaborative planning, forecasting and replenishment (CPFR) program with its distributors.

According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.

Are Mergers Good or Bad for the Consumer Goods Industry?

In 1869 Dr. Thomas Bramwell Welch inadvertently gave birth to Welch Foods Inc. while discovering the method to make communion wine from unfermented grapes.

While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.

Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.