Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments.
THE MERGER AND ACQUISITION (M&A) trend continued through 2006, impacting a large number of technology providers that service the consumer goods (CG) industry.
Georgia Pacific, one of the world's largest manufacturers of tissue, paper, packaging and other consumer products, selects ToolsGroup's DPM Inventory Optimization Solution to optimize customer service to a diverse customer base, while simultaneously reducing inventory and operating costs.
The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.
