With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
Heinz shareholders overwhelmingly approved the deal, with approximately 95 percent of the votes cast at a special meeting voting in favor of the merger agreement.
The new President and CEO has managed and significantly increased the business of household names, including Taster's Choice Coffee, Nestle Hot Chocolate and Kit Kat.
