A Special Committee formed by the American Greeting Board of Directors concluded unanimously that a transaction (valued at approximately $878 million) with the Weiss Family was fair and in the best interests of the company's public shareholders.
In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.