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Consumer Affairs & Relations

  • NIKE Names Vice President Global Apparel

    Reenie Benziger will be responsible for the creation and production of all NIKE apparel product globally.
  • Snyder's-Lance Completes Baptista's Bakery Acquisition

    Baptista's is the manufacturer of the fast-growing Snack Factory Pretzel Crisps brand and has unique capabilities consistent with the strategic plans of Snyder's-Lance.
  • MGA Entertainment Appoints President

    In the new role, the executive will oversee all of MGAE's global businesses and operations.
  • Pilgrim's Pride Drops Bid for Hillshire

    Following the conclusion of the bidding process, Tyson Foods submits unilaterally binding offer to acquire Hillshire Brands for $8.55 billion in cash.
  • Pilgrim's Pride Tops Tyson Bid for Hillshire

    This new proposal comes just days after Tyson Foods Inc.'s competing offer for Hillshire, which exceeded Pilgrim's Pride's initial offer of $6.4 billion at a total value of $6.8 billion.
  • The Top 25 Supply Chains in 2014

    This 10th anual list from Gartner, Inc. features several longtime leaders with new lessons to share and a number of more recent entrants from the high-tech, consumer product and industrial sectors.
  • Welch's Names CMO from Schwan

    Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.
  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.
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