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Consumer Affairs & Relations

  • Review

    On the business side, we review the performance of the Top 100 consumer goods companies in our annual Consumer Goods Registry

  • Trade Promotion

    Addressing Trade Spend and Process Issues in the Consumer Goods Market

  • Future Consumer

    How Shopper Needs and Behavior Will Impact the Value Chain

  • Kraft Appoints Chief Marketing Officer

    Mary Beth West has been appointed executive vice president and chief marketing officer (CMO) of Kraft Foods Inc., effective immediately.

  • Kraft Appoints Chief Marketing Officer

    Mary Beth West has been appointed executive vice president and chief marketing officer (CMO) of Kraft Foods Inc., effective immediately.

  • Diageo and Sean 'Diddy' Combs Form Alliance

    Diageo announces a strategic alliance between Sean "Diddy" Combs and Ciroc vodka.

  • Coca-Cola Bottling Co. Addresses Sarbanes-Oxley Compliance

    Coca-Cola Bottling Co. Consolidated (CCBCC) will extend its Livelink ECM solution with Livelink ECM - Internal Controls from Open Text Corporation to manage the company's financial information and help address Sarbanes-Oxley Act compliance.

  • Clorox to Acquire Burt's Bees

    This week, The Clorox Company announced it will acquire Burt's Bees, a brand that is regarded among many consumers who purchase natural personal care products as the "most natural" personal care brand and as the leading natural brand in the United States.
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