Consumer Affairs & Relations

DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.

General Mills is exploring home IoT devices to better understand consumer behavior partners. 

Not all consumer goods brands have fully embraced the DTC movement. Whatever the holdup may be, here are three reasons why consumer goods companies of all shapes and sizes need to enhance their DTC strategies now.

The company has tapped Sherene Jagla to take on the new role of chief demand officer, as Impossible Foods prepares to grow.

Stores have used Christmas to drive the economy, and frankly Christmas has used commercialism to, as Ralphie puts it, secure its place as the date around which “the entire kid year revolved.” Learn more about holiday trends from Executive Council member Werner Graf.

Consumers increasingly want to know that the brands they buy from are committed to advancing diversity, equity, and inclusion. Here are five ways brands like Mars are making DEI more than a marketing initiative.

Are you making these blunders when it comes to developing your cloud strategy? There’s a good chance you probably are. 

Glass remains one of the oldest and most-trusted packaging materials, with a history dating back over 5,000 years. See how it has evolved across CPG manufacturing.