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Nielsen Launches Integrated Brand-Management Consulting Service
As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity. -
Nike and Foot Locker to Open Basketball Retail Stores
Nike Inc. and Foot Locker Inc. expect to open up to 50 "House of Hoops by Foot Locker" retail stores in the United States over the next three years, creating a new brand and community-oriented retail experience that celebrates the culture of the game for basketball consumers.