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Corporate Governance

  • General Mills Acquires Food Should Taste Good

    The natural snackfood brand will become part of Small Planet Foods, General Mills natural and organic products business and will join the divisions category-leading Cascadian Farm, Muir Glen and LRABAR brands.

  • Candyking Improves Global Forecasts

    The flexibility of its make-to-order approach is a favorite with customers, but also creates demand planning challenges.

  • Tips to Align Shopper Marketing and Trade Promotions

    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • Guess? Elects Chief People Officer

    Guess?, Inc. announces two important appointments to its senior management team: Chet Kuchinad as Chief People Officer and Amber Tarshis as Senior Vice President, Marketing.

  • SC Johnson Introduces Low-Waste Cleaners

    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.

  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • P&G to Cut Non-Manufacturing Jobs

    In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.

  • Columbia Sportswear Expands Global E-Commerce

    PFSweb was selected to provide multiple direct-to-consumer services for the Columbia and Sorel sites.
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