Under Armour Improves Consumer Insight with Digital InitiativesUnder Armour is working on what it calls the "single view of the consumer," using data to create an insight engine to guide its decisions to grow the brand. Find out how its digital initiatives are helping UA's success. Seventh Generation Optimizes its Business and Sales & Operations Planning ProcessesFind out what solution, including Trade Promotion Management and Trade Promotion Optimization, Seventh Generation has selected to optimize their business and sales & operations planning processes. Kellogg's Improves TPO Across 3 Additional Categories Find out why Kelloggs Inc. is in the process of rolling out a trade promotion optimization solution across three additional categories. VTech to Acquire LeapFrog Enterprises VTech Holdings Limited will acquire LeapFrog Enterprises, Inc. for approximately $72 million. VTech will fund the tender offer through internal resources. Under Armour Partners with Dwayne Johnson Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions. Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50. RB Driving Growth Through Data and Analytics RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide. P&G Stock Rises Along with Profits Procter & Gamble Co. stock jumped after the company reported that profits rose nearly 35 percent in the second quarter of the fiscal year. The World's 10 Most Valuable Brands Apple, Amazon, Walmart, and Nike topped the annual list compiled by strategy consultant Brand Finance Cherokee Global Brands Appoints EVP, Business Development The new EVP will directly manage the companys expanding domestic licensing base to include its new U.S. wholesale and retail relationships. First Previous 359 360 361 362 363 Next Last
