Hershey Restructures Org to Streamline Category Management, Marketing, Consumer InsightsWith what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights. Under Armour Hires Kara Trent to Lead Merchandising EffortsThese appointments reflect Under Armour's goal of aligning product, brand and go-to-market leadership under a unified operating model.