-
2015 Shopper Marketing Effie Winners
Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
-
Clorox Executive Chairman to Retire; Board Appointments and Elections
The Clorox Company announces Executive Chairman Donald R. Knauss will retire from The Clorox Company and its board of directors. The board also appoints George Harad as independent chair and adds Spencer C. Fleischer and Christopher J. Williams.