Haberman was a driving force in the creation of the Auto-ID Center at the Massachusetts Institute of Technology in the 1990s, leading to the development of the Electronic Product Code and commercial uses of RFID.
CEOs from 400 global consumer goods manufacturers and retailers join together to launch initiatives to halt deforestation practices and phase out climate-damaging refrigerants.
Alliance participants, including Coke, Kraft, and P&G among others, first convened in March 2010 to discuss the state of publicly available product data, and decided to form the alliance and work together to improve it.
While some say the technology has fallen from grace, item level RFID is actually moving from pilots to deployments. Now, the Jones Group, Conair, Wal-Mart and more are working together to develop measurable value propositions and standards-based guidelines.
Johnson & Johnson is the only consumer goods company to land in the Top 10, with green power accounting for 39 percent of its total electricity use. Which other consumer goods and retail companies made the list?
Elephant-poo notebook sales are on the rise for Earth Day marketing campaigns as end buyers identify promotional products as the most effective medium among all advertising, next to the Internet. Find out which other green promotional products are in hot demand right now.
