Business Analytics

The 2015 Retail & Consumer Goods Analytics Summit came to a close last week, but the conference is still making quite a buzz in Twitter. When it comes to data and analytics, the two industries have a lot of opinions. Here is a snapshot of the content, comments, personalities and more, from #RCAS15.

Facebook joins IBM Commerce THINKLab to help accelerate collaborative innovation for clients.

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

Under the event theme, Analytics Now! Driving Smarter Decisions and Better Outcomes, retail and consumer goods executives executives shared tactics and strategies for winning over consumers, wherein victory rests through a better use of data and analytics.

The leading women's accessories brand will leverage ShopperTrak solutions to improve customer experience, profitability and effectiveness.

The company will add more than 30 new positions, leveraging the wealth of high-caliber talent in this market.

Companies across all industries depend more and more on analytics and insights to run their businesses profitably. But, attracting, managing and retaining talented personnel to execute on those strategies is proving to be quite the challenge. This is not the case for consumer products heavyweight P&G, which has been at the top of its analytics game for 50 years now.

Enterra will develop next-generation cognitive computing solutions using the SAP HANA platform and also plans to develop and market new, advanced analytics and insights product and service offerings that will run on SAP HANA.