ARTICLES BY THIS AUTHOR
- 6/21/2019
Building and Measuring Your Perfect Store Strategy
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business. - 4/19/2019
“The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy
Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers. Teams making strategic planning decisions have access to numerous data sources to develop a perfect store strategy; but are they getting the right insights?