ARTICLES BY THIS AUTHOR

• 8/20/2019

  How to Get Shelving Priorities Right in Your Perfect Store

  Corliss Y. Collier

  
• 6/22/2019

  Building and Measuring Your Perfect Store Strategy

  A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

  Corliss Y. Collier

  
• 4/20/2019

  “The Missing Link”: Leveraging In-Store Execution Data to Inform Category Strategy

  Shoppers attention span averages 8 seconds – 1 second less than a goldfish! Brands and retailers alike must get many different in-store execution levers right to convert shoppers into buyers. Teams making strategic planning decisions have access to numerous data sources to develop a perfect store strategy; but are they getting the right insights?

  Corliss Y. Collier