ARTICLES BY THIS AUTHOR
- 3/16/2015
2015 Review & Outlook: Prioritizing for Growth
This edition of <em>CGT</em>'s Review & Outlook Report features over 100 influencers and leaders that are laying the groundwork today for greater success tomorrow, and well beyond. - 3/15/2015
Del Monte Foods Purchases Sager Creek
Sager Creek Vegetable Company, formerly known as Allens, Inc., manufactures well-known brands including Veg-all, Freshlike, Popeye, Princella, Trappey's and Allens, among others. - 3/15/2015
Changing Decision Making (and Leadership)
Many of us have grown up in the CPG industry surrounded by leaders who have worked their way up from the bottom, and understand multiple aspects of the business. These individuals have historic knowledge on how things get done. - 3/15/2015
L'Oreal USA Announces Strategic Mobile Partnership
Alongside interacting with print and electronic advertising, instant purchases can also be completed online through PowaTag on both mobile and desktop. - 3/15/2015
Nestl Purina Meets Pet Care Demand in Poland
Nestl Purina is planning to invest an additional CHF44 million by the end of 2015 to build additional capacity at the Wroclaw facility. - 3/15/2015
FMCG Companies Set Sights On Sub-Saharan African Markets For Growth
Even as the misery of last years Ebola outbreak in West Africa is still fresh in peoples minds, the long-term narrative of Sub-Saharan Africa is one of youth, urbanisation, rising income levels, and optimism. The region is home to some of the fastest-growing economies in the world, and CPG/FMCG companies are taking notice. - 3/10/2015
Under Armour Opens Digital HQ
Downtown Austin, Texas has a new digital development with the opening of Under Armour's first-ever Connected Fitness digital headquarters. - 3/10/2015
WD-40 Debuts New 3-In-One Lock Dry Lube
WD-40 Company has launched its 3-in-One Lock Dry Lube to help loosen and lubricate stuck locks and protect from corrosion without attracting the dirt and debris that often plague lock lubricants. - 3/10/2015
P&G Chief Brand Officer Talks Digital Marketing
Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.