ARTICLES BY THIS AUTHOR
- 2/28/2003
Slicing Into Trade Promotions
For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge. - 2/28/2003
Swimming in the Deep End
Today's CG supply chain is akin to the spilt personality of Dr. Jekyll and Mr. Hyde. - 2/28/2003
In Search of the Perfect Order
The ability to render the perfect order is the single most daunting task facing the CG industry today. - 2/28/2003
The Sun Never Sets
As a Florida native and employee of Hawaiian Tropic for more than 19 years, one would think that Bill Jennings, executive vice president and chief financial officer, knows a thing or two about obtaining a killer tan. - 1/31/2003
Power Breakfast
When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?" - 1/31/2003
Inside Customer Management: Analyze This!
The good news is that Gary Andrews, director of manufacturing and engineering at Campbell Soup Company, recently discovered the potential ROI of an integrated business analytics program. - 1/31/2003
Off and Running with PLM
Gaining increased attention among CG companies in the current economic climate is product lifecycle management (PLM) technology that reduces the time and cost it takes to bring a product to market. - 1/31/2003
The Art of Outsourcing
Anybody in the technology food chain can tell you that ASP is a handy acronym for application service provider. - 12/31/2002
Collaboration Drives Growth
To get a sense of just how much the supply-chain planning market has changed during the past year, you only have to look at the top of the 2003 Best of Breed rankings. - 12/31/2002
Campbell Appoints SVP, General Counsel
The executive will be responsible for Campbells legal, corporate secretary and government relations activities and will be a member of the Campbell Leadership Team.