ARTICLES BY THIS AUTHOR
- 2/28/2003
Scotts Feeds Growth
Three years ago the Scotts Company was turning inventory twice a year, which may not sound like much to a company that does 50 turns a year like Dell. - 2/28/2003
Slicing Into Trade Promotions
For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge. - 2/28/2003
Swimming in the Deep End
Today's CG supply chain is akin to the spilt personality of Dr. Jekyll and Mr. Hyde. - 2/28/2003
In Search of the Perfect Order
The ability to render the perfect order is the single most daunting task facing the CG industry today. - 1/31/2003
The Art of Outsourcing
Anybody in the technology food chain can tell you that ASP is a handy acronym for application service provider. - 1/31/2003
Power Breakfast
When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?" - 1/31/2003
Inside Customer Management: Analyze This!
The good news is that Gary Andrews, director of manufacturing and engineering at Campbell Soup Company, recently discovered the potential ROI of an integrated business analytics program. - 1/31/2003
Off and Running with PLM
Gaining increased attention among CG companies in the current economic climate is product lifecycle management (PLM) technology that reduces the time and cost it takes to bring a product to market. - 12/31/2002
Convergence Drives Market Growth
Selecting an enterprise suite is a little like choosing between an exotic sports car and a mid-priced sedan, according to research published by Gartner (www.gartner.com). - 12/31/2002
Mondelez Brand Markets to Millennials
The new campaign is focused on resonating with Millennial consumers through the evolution of a Fuse and Twitter partnership.