ARTICLES BY THIS AUTHOR
- 6/30/2006
Sales & Marketing Summit 2006
Building profitable brands and partnerships; agenda provides wide-range expertise - 6/30/2006
P&G Ups In-Stock Productivity
Procter & Gamble (P&G) leverages Vendor Managed Technologies' (VMT) Velocity Solution Suite to improve in-stock positions and optimize the amount of inventory held by retailers. - 6/30/2006
Oracle Adds Demantra to Demand Planning Mix
Oracle is expanding its supply chain planning applications with the acquisition of Demantra, a demand management provider. - 6/30/2006
Masterfoods Returns to Roots
Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions. - 6/30/2006
Unilever Boosts Brand Awareness
In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.