ARTICLES BY THIS AUTHOR
- 6/30/2006
Oracle Adds Demantra to Demand Planning Mix
Oracle is expanding its supply chain planning applications with the acquisition of Demantra, a demand management provider. - 6/30/2006
Masterfoods Returns to Roots
Five years ago, Mars Inc. changed its corporate name to Masterfoods North America and began centralizing its three top divisions. - 6/30/2006
Unilever Boosts Brand Awareness
In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product. - 6/30/2006
First Edition
Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month. - 6/30/2006
Adidas Sales Force Gets Down to Business
Adidas Group is equipping its sales force with a software infrastructure that improves customer service to accounts and ensures consistent global tracking of the company's overall performance. - 6/30/2006
Catching Up With Randy Benz, VP & CIO, Energizer
CGT Executive Editor Kara Romanow sits down with Randy Benz, vice president and chief information officer for Energizer, to find out how he complements product and global market growth initiatives with well-thought out information technology investments. - 6/30/2006
Ahead of the Curve
Texas Instruments E&PS bypasses early RFID protocols and dives head first into Gen 2