ARTICLES BY THIS AUTHOR
- 2/6/2007
Coca-Cola Plans to Purchase FUZE Beverage LLC
The Coca-Cola Company signs an agreement to purchase FUZE Beverage LLC, maker of FUZE enhanced juices and teas. - 2/6/2007
Mars to Stop Targeting Kids Under 12
Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12. - 2/6/2007
Circuit City Suppliers Leverage e-Commerce Network for Supply Chain Visibility
As part of Circuit City Stores Inc.'s plans to increase B2B e-commerce penetration and visibility into its base of small and medium-sized business suppliers, the company recently chose the GXS Trading Grid, a global B2B e-commerce and integration platform. - 2/6/2007
Nike Outlines Global Growth Strategies
To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence. - 2/6/2007
PepsiCo Chief Takes Chairman's Post
PepsiCo's Board of Directors elects Chief Executive Indra K. Nooyi to succeed Steven S. Reinemund as chairman when he retires in May 2007. - 1/23/2007
Pfizer to Eliminate 10,000 Jobs
As part of immediate initiative to drive improved performance, position Pfizer for future success and enhance total shareholder return its cost reduction initiatives, 10,000 positions (about 10 percent of Pfizer's total worldwide workforce) will be eliminated by the end of next year. - 1/23/2007
Coca-Cola to Rival Pepsi During Super Bowl
For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves. - 1/23/2007
Numico Consolidates Global Product Data
Numico, the brand owner of Nutricia, Milupa, Cow & Gate, Mellin and Dumex, selects Agile PLM to provide an end-to-end PLM solution. - 1/23/2007
Kimberly-Clark Taps TCS for Global IT Infrastructure Services
Kimberly-Clark Corporation signs yet another services agreement, this time with Tata Consultancy Services (TCS) for information technology infrastructure support to operations in the United States, Europe, South America and the Asia Pacific region. - 1/23/2007
Coca-Cola Reorganizes Marketing
Coca-Cola is reorganizing its marketing department to report to newly appointed COO Muhtar Kent. Mary Minnick, the head of the company's marketing, strategy and innovation division, will leave at the end of next month to pursue opportunities in the U.K. and will not be replaced.