ARTICLES BY THIS AUTHOR
- 8/31/2007
Consumers Pick Next Heinz Ketchup Commercial
Heinz received 4,157 qualified video entries for its "Top This" TV Challenge - 8/31/2007
Product Lifecycle Management
Leaders who envision a strategic approach beyond basic brand-building and achieve a working process for successful PLM can significantly enhance business performance. - 8/31/2007
VF Builds Contemporary Brand Business
VF Corporation completed its previously announced acquisition of lucy activewear inc. - 8/31/2007
Catching up with Larry Kumor, VP of Enterprise Applications at The Scotts Company
Consumer Goods Technology talks with Larry Kumor, VP of Enterprise Applications atThe Scotts Company. - 8/31/2007
Coca-Cola Joins Initiative For Human Rights
The Coca-Cola Company joins the Business Leaders Initiative on Human Rights (BLIHR), a group of companies examining how best to apply human rights principles in the business context. - 8/31/2007
Innovation Hat Trick
Consumers Will Soon Benefit from Reebok's Reinvention of the NHL Uniform