ARTICLES BY THIS AUTHOR
- 8/31/2007
Private Label
Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete. - 8/31/2007
Nike Supports Women's Equality In Sports
After speaking with young female athletes across the United States, Nike discovered that they feel "unequal" when it comes to being respected in sports. - 8/31/2007
CGT Online -- September 2007
Harnessing New Product Innovation's Power to Build Brands and Drive Organic Growth - 8/31/2007
Consumers Pick Next Heinz Ketchup Commercial
Heinz received 4,157 qualified video entries for its "Top This" TV Challenge - 8/31/2007
Product Lifecycle Management
Leaders who envision a strategic approach beyond basic brand-building and achieve a working process for successful PLM can significantly enhance business performance.