ARTICLES BY THIS AUTHOR

• 8/31/2007

  Creating Corporate Standards

  Specification Management System Enhances Speed-to-Market

  Root Man
• 8/31/2007

  Coors Light Kicks Off Football Season With New Team Deals and Fan Program

  There are roughly 75 million avid football fans in the United States, many of whom show their loyalty to the game by devotedly following their hometown teams.

  Root Man
• 8/31/2007

  Premium Innovation

  Bacardi Innovates What it Does Best

  Root Man
• 8/31/2007

  Something New

  As I writer I can relate to the demand for innovation.

  Root Man
• 8/31/2007

  Continuing Tradition

  Rich Products Corporation Updates Product Development Process to Continue Delivering Innovative Firsts

  Root Man
• 8/31/2007

  Charting the Course

  Lowrance Cuts Design Time in Half, Leverages Parts Reuse

  Root Man
• 8/31/2007

  Private Label

  Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete.

  Root Man
• 8/31/2007

  Consumer-Driven Innovation

  Unilever Creates a "Win-Win-Win" with All Small & Mighty

  Root Man
• 8/31/2007

  Nike Supports Women's Equality In Sports

  After speaking with young female athletes across the United States, Nike discovered that they feel "unequal" when it comes to being respected in sports.

  Root Man
• 8/31/2007

  CGT Online -- September 2007

  Harnessing New Product Innovation's Power to Build Brands and Drive Organic Growth

  Root Man