ARTICLES BY THIS AUTHOR
- 6/4/2008
Catching Up with Michael Ferrara, SVP, Marketing, Coty Beauty U.S.
CGT executive editor Kara Romanow catches up with Michael Ferrara and gets his perspective on good category management, how to reinvent the shopper environment and some best practices for managing acquisitions. - 6/4/2008
Microsoft Unveils NewLifeCam
Microsoft's LifeCam VX-5000, LifeCam VX-500 and LifeChat LX-2000 aim todeliver new features and better performance at affordable prices. - 6/4/2008
Elmer's Glue Crew' Winner
A few months after announcing the Elmer's Glue Crew recycling challenge, a kindergarten class of Champion Central Elementary School is revealed as the winner. - 6/4/2008
Kraft Adds Chocolate and Pizza to Healthy Menu
New food favorites are added to South Beach Living foods from the Kraft line up. - 6/4/2008
Forward Thinking
CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. - 6/4/2008
Trey Alexander of Booz and Company on TPM
Tips on how to build a foundation for the successful utilization of TPM - 6/4/2008
Kahlua's Exotic Coffee Addition
Kahlua adds Mocha to its family of exotic coffee liqueurs available in June 2008. - 6/4/2008
Coca-Cola Program Encourages Olympic Spirit
Long before the first medals are awarded in August, Coca-Cola willbuild excitement for the Olympic Games with the launch of anOlympic-themed program in the United States. - 6/4/2008
Enabling Efficiency
In August 2004, R.J. Reynolds Tobacco Company (RJRT) merged with Brown & Williamson Tobacco Company and, as a result, began to take a look at the two companies across all different functions and divisions. The goal was to identify best practices within each organization and build the best company going forward. - 6/3/2008
Coke Bottler to Distribute New Energy Drink
A new energy drink from Coke Consolidated and Boo Koo Holdings Inc. will initially be available in more than 2,000 convenience stores.