ARTICLES BY THIS AUTHOR
- 7/20/2008
CG Companies Unveil Olympic-Themed Products and Campaigns
With the 2008 Olympics a few weeks away, Coca-Cola, Hershey, Nike and Ralph Lauren are turning up the marketing heat. - 7/17/2008
Less is More
With growing concerns about the environment, studies show thatcustomers are buying more environmentally-friendly products. As aresult, companies are using less packaging, which now means morebenefits for the earth. Find out how companies such as PepsiCo, HP,Coca-Cola, Nestl Waters North America and Kraft Foods are followingthe consumer trend to lean toward green. - 7/17/2008
Michael Forhez and Anil Pahwa of Infosys Consulting on Sustainability
Sustainability is one of the latest, perhaps most important, trends to impact the consumer products industry in many years. But what is its ultimate purpose, and why is it critical that we wholly embrace this social, environmental, and yes, business imperative? - 7/17/2008
Kraft Facility is Built to Last
Kraft announced that its new, built-to-suit 800,000-square-foot building located in Morris, Ill. was recognized for advanced environmental design by the U.S. Green Building Council, a building industry nonprofit group that promotes sustainable development. - 7/17/2008
Estee Lauder Makes Purchase in Minority Stake
Estee Lauder expands its beauty products portfolio into India. - 7/17/2008
2008 Consumer Goods Sales & Marketing Summit
The Consumer Goods Sales and Marketing Summit 2008 came to a close onJune 11, 2008, leaving the more than 220 consumer goods executives inattendance with a little more insight into the ever-changing andcomplex sales and marketing landscape. Here is a sneak peak inside theevent. - 7/17/2008
TerraCycle Turns Waste into Wonder
TerraCycle manufactures products from materials that have historically been considered to be garbage. Just recently, TerraCycle broke out of the plant food category and into the natural cleaner category, and did so using an innovative twist on recycling. - 7/17/2008
H.J. Heinz Sets Sustainable Goals
In May 2008, Heinz announced a milestone company goal as part of its sustainability vision: to reduce its greenhouse gas emissions by 20 percent by 2015. Here is how it plans to do it. - 7/17/2008
Burt's Bees Builds Energy-Minded Efficiency
After a recent expansion in products and retail clientele, Burt's Bees was challenged to maximize supply chain operations while staying true to its promise to protect the environment. - 7/17/2008
Kimberly-Clark Supports the Greater Good
Kimberly-Clark's new Combined Heat and Power facility in New Milford, Conn. provides all of the mill's electric and thermal power needs while generating additional power for the town.