ARTICLES BY THIS AUTHOR
- 12/16/2009
Innovation, Business & Technology Awards
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Timberland Unveils Global Sustainability Campaign
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Diamond Launches New Pop Secret Marketing Campaign
The new television commercials, movie sponsorships and popsecret.com, debut Dec. 17, 2009. - 12/16/2009
7UP Boasts Festive Flavor
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->Pomegranate 7UP Antioxidant is available for a limited time only this holiday season. - 12/16/2009
General Mills Brings More to the Kitchen Table
<!-- /* Font Definitions */@font-face {font-family:"Times New Roman"; panose-1:0 2 2 6 3 5 4 5 2 3; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:50331648 0 0 0 1 0;} /* Style Definitions */p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0in; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman";}table.MsoNormalTable {mso-style-parent:""; font-size:10.0pt; font-family:"Times New Roman";}@page Section1 {size:8.5in 11.0in; margin:1.0in 1.25in 1.0in 1.25in; mso-header-margin:.5in; mso-footer-margin:.5in; mso-paper-source:0;}div.Section1 {page:Section1;}-->General Mills launches its largest online collection of recipes at Tablespoon.com; the new Web site features thousands of kitchen-tested recipes. - 12/16/2009
Jarden Announces Planned Acquisition of Mapa Spontex
The acquisition expands Jarden's portfolio into new product and demographic categories and diversifies Jarden's international presence. - 12/16/2009
Is Your Company Greening Up?: Todd Price, Hitachi Consulting
Consumer goods companies must up their game to manage revenue, costs and risks at a completely new level of leadership focus and execution pace. - 12/16/2009
Starbucks Turns (RED) this Holiday Season
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Sara Lee Commits to Reduce Salt in its Products
The initiative builds on the current salt reduction efforts in lunchmeat and fresh bread.