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Root Man

ARTICLES BY THIS AUTHOR

  • 9/17/2012

    Rubbermaid Leverages Insights to Create LunchBlox

    Rubbermaid's new LunchBlox are built for the perfectly packed lunch for work or school.
  • 9/17/2012

    Lasting Innovation

    <em>CGT</em> Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.
  • 9/17/2012

    LOreal Introduces App

    The hair color aisle can be daunting so, L'Oreal Paris is helping take the guesswork out of choosing the right hair color shade with the launch of a mobile app.
  • 9/17/2012

    P&G Repeats Successful Marketing Campaign

    The Procter & Gamble program a comprehensive campaign designed to highlight innovative products for self, family and home.<br />
  • 9/17/2012

    The Evolution of Retail

    The retail industry is undergoing major transformations driven by new technologies and the changing needs of the consumer. Bruce Twery, director, Clarkston Consulting, shares his insights on the evolving consumer realities, how those realities will affect the retail industry, and what manufacturers can do to realize future growth.
  • 9/17/2012

    Lays Taps Consumers for Next Chip Flavor

    The "Do Us A Flavor" contest is launched in Times Square at the first-ever Lay's brand flavor store: A contest winner will be awarded $1 million.
  • 9/17/2012

    Bacardi Celebrates 150 Years of Innovation

    This anniversary year of innovation builds off the success of the global launch of BACARDI OAKHEART, a new smooth, slightly smoky spiced rum specialty.
  • 9/17/2012

    O Canada, Land of Retail Opportunity

    <div>With fewer chains and little competition from online shopping, Canada represents a strong expansion opportunity for U.S. retailers according to WSL/Strategic Retail. The study finds 64 percent of Canadians can still afford to shop beyond the basics.</div><br />
  • 9/17/2012

    Biomimicry

    The outlook is incredibly promising for bioinspiration over the next 15 years, as experts predict it will affect about $1 trillion of the world's total output globally.
  • 9/17/2012

    PepsiCo Brings Yogurt to U.S.

    Muller Quaker Dairy, a joint venture between PepsiCo, Inc. and the Theo Muller Group, bring Europe's Muller yogurt to the United States.