ARTICLES BY THIS AUTHOR
- 2/3/2015
5-hour ENERGY Shots Reveals Improved Taste
The most significant change to the taste of the product in 10 years, the company makes this announcement as a direct result of consumer feedback. - 2/3/2015
Talking Rain Adds CMO to Recent C-Suite Appointments
Talking Rain announces the addition of John Peirano as Chief Marketing Officer who joins recent hire Marcus Smith as Chief Financial Officer, and recently promoted Michael Lowes as Chief Operating Officer. - 2/3/2015
Mars Achieves Zero-Waste-to-Landfill Certification for All Sites
Mars Chocolate North America announces that all 10 of its manufacturing facilities are now certified landfill-free, representing a significant milestone in achieving Mars goal of zero-waste-to-landfill by 2015. - 2/2/2015
Smucker to Acquire Big Heart Pet Brands for $5.8B
The acquisition is expected to provide the company greater scale and strategic balance to its current portfolio while positioning it for continued growth. - 1/27/2015
Flower Foods Reveals Changes to Executive Leadership
Flowers Foods announced two executive transitions in the company's manufacturing leadership, effective immediately: Michael Beaty will retire in spring of 2015 and will serve as EVP until then. Robert Benton, Jr. will serve as SVP and chief manufacturing officer. - 1/27/2015
General Mills to Close 2 Plants, Cut 600 Jobs
General Mills will close a cereal plant and a yogurt factory - eliminating up to 600 jobs - in an effort to cut costs and offset the sluggish U.S. demand for cereal and other packaged foods. - 1/27/2015
Campbell's Named Top Sustainable Company
Campbell is one of 20 U.S. companies, and one of two U.S. food companies, included in the Global 100. The Global 100 drew companies from 22 countries on five continents, evaluating a total of 4,609 companies. - 1/27/2015
The Importance of Big Data is Growing Exponentially: Do You Have "Who" it Takes?
Today, business is being transformed by leveraging big data. It is much more than just analytics. There is a multitude of competitive advantages for leveraging big data, which includes your internal data, syndicated, social media and demographic/psychographic data. Let us start with a definition of big data. - 1/26/2015
JCPenney to Rollout Hallmark Mini-Stores
Following months of discussions and a 15-store pilot program, JCPenney and Hallmark have decided to forge forward with their relationship, placing hundreds of Hallmark mini-stores in JCP locations across the country. - 1/26/2015
Secrets Revealed for Effective In-Store Displays
POPAI and <a>Quri</a> revealed the findings of the Compliance Initiative, leveraging Quri's Impact tool to learn more about in-store execution of displays across the grocery, mass merchant, drug, and dollar retail channels.