-
Hershey Taps AR and Image Recognition for Intelligent Merchandising
Reese’s Caramel Big Cup, launched in November, is tapping technology in order to help retailers make data-driven decisions that can increase sales. -
Hershey Executes ‘Massive’ Halloween Assortment Change Driven By Consumer Insights
The Hershey Company, a longtime user of consumer insights within its retail strategies, is leveraging them within this year’s Halloween assortment strategy.