With advances in artificial intelligence and machine learning, there’s no reason not to personalize — unless you actually want to imperil your brand's business.
The Coleman platform mines data and uses machine learning to improve inventory management, transportation routing, predictive maintenance and other processes.
Tata Consultancy Services announced a new collaboration with Intel Corp. to build a "future ready reference architecture" for the rapidly evolving digital transformation requirements of global markets.
Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.
The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.