Artificial Intelligence

As RGM becomes increasingly central to profitability in consumer goods, companies are moving beyond isolated tools and tactics toward more connected, enterprise-wide strategies.

For global consumer goods manufacturers, the path to tangible AI business value begins with modernizing digital and data foundations.

The two companies discussed their approaches to implementing decision intelligence and AI in the supply chain during a recent event.

The "super-agent" acts as a middleman to individual specialized sub-agents, creating new efficiencies across the business and simplifying complex and repetitive work.

From understanding the future of agentic commerce to adapting to shifting consumer mindsets in 2026, CGSM 2025 provided a powerful destination for leaders to share actionable insights on building data-fueled, human-led and AI-enabled enterprises.

Major consumer goods companies have shifted their strategies as they look to court a cautious consumer.

Essity will begin by overhauling its procurement and finance operations, using a cross-functional approach for continuous improvements as it trials solutions.

When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands.