AI (Artificial Intelligence)

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AI (Artificial Intelligence)

Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.

The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.

The beauty brand expects AI-enabled conversational marketing and commerce to bring new opportunities to engage in continuous, personalized dialogues with consumers.

PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel.

Olay’s new mobile platform utilizes artificial intelligence to help women better understand their skin, and makes recommendations for personalized products.

Haggar website

Haggar Clothing Co. relaunched its website this week with enhanced functionality aimed at providing "a superior consumer shopping experience."

With the partnership, IBM Watson and Salesforce Einstein will connect to enable a new level of intelligent customer engagement across sales, service, marketing, commerce, etc.

Although artificial intelligence is expected to be the next big thing in sales and marketing, it is clearly underutilized at the moment, according to a new survey from Demandbase and Wakefield Research.