Woolworths Selects Supply Chain Platform for E-Commerce

Woolworths deploys Manhattan Associates' supply chain platform at one of its distribution centers. Woolworth's distribution center uses the platform to optimize the fulfillment capability of its e-commerce operations. A review of Woolworth's existing distribution network concluded that the company's e-commerce operations are dependent on having a specific supply chain platform infrastructure capable of handling large volumes of small orders. The review also concluded that to fully exploit the growing trend of customers making online purchases, the company would have to deploy such a platform without compromising quality.