WhiteWave Foods and Hero Group Partner
WhiteWave Foods Company, a wholly-owned subsidiary of Dean Foods Company, and Hero Group announce a strategic joint venture to introduce new innovative chilled fruit products to North America. The 50/50 joint venture, called Hero/WhiteWave, joins Dean Foods' WhiteWave Foods division, maker of Silk soymilk and Horizon Organic, with Hero Group, producer of international fruit and infant nutrition brands Hero and Beech-Nut.
The joint venture, based in Broomfield, Colo., serves as a strategic growth platform for both companies to further extend their global reach by leveraging each other's established innovation, technology, manufacturing and distribution capabilities over time.
"I look forward to the new opportunities the joint venture brings to both companies," says Joseph E. Scalzo, president and CEO of WhiteWave Foods. "WhiteWave and Hero both enjoy a rich legacy of bringing innovative, healthy foods to consumers. We also share a common vision and commitment to innovation and proven brand leadership. Together, we're ready to break the mold of similar goods currently on the U.S. market."
The first Hero/WhiteWave product, which is called Fruit2Day, will be an innovative new healthy food product that offers consumers a surprising and convenient way to enjoy the goodness of fruit. Fruit2Day is an on- the-go chilled fruit snack that offers a different way to experience fruit and helps consumers overcome common barriers to getting more fruit in their diets.
The joint venture, based in Broomfield, Colo., serves as a strategic growth platform for both companies to further extend their global reach by leveraging each other's established innovation, technology, manufacturing and distribution capabilities over time.
"I look forward to the new opportunities the joint venture brings to both companies," says Joseph E. Scalzo, president and CEO of WhiteWave Foods. "WhiteWave and Hero both enjoy a rich legacy of bringing innovative, healthy foods to consumers. We also share a common vision and commitment to innovation and proven brand leadership. Together, we're ready to break the mold of similar goods currently on the U.S. market."
The first Hero/WhiteWave product, which is called Fruit2Day, will be an innovative new healthy food product that offers consumers a surprising and convenient way to enjoy the goodness of fruit. Fruit2Day is an on- the-go chilled fruit snack that offers a different way to experience fruit and helps consumers overcome common barriers to getting more fruit in their diets.